Chapter 8 Segmenting and Targeting Markets

Sony consists of eight marketing segmenting lines that include mobile, electronic, financial services, home entertainment, devices, pictures, imaging products and solutions, gaming and lastly music. These segments help Sony stay innovative and operational in the market. Sony Pictures just released The Amazing Spiderman 2 the movie domestically grossed about 91.7 million dollars in 3 days. Although impressive Sony was disappointed at the numbers stating that the sequel will excel its predecessor but not by as much as Sony hoped.

Sony gaming has been really successful since the release of the PlayStation 4. Selling over 7 million consoles to date since its release in the U.S and parts of Europe. The console is dominating the gaming world and its increasing popularity is only making the sales grow and grow. Now that the console is available on demand Sony is looking to reaching 8 million in console sales within the next couple of weeks. In April Sony released the console in Japan. For the company that was a marketing strategy because the PlayStation 3 does really well in that region still and Sony was using that to its advantage targeting that market after the U.S release instead of releasing the console in Japan First.

Sony is very successful in most of its segments. The company started mixing the segments with the release next month of its new Bravia Smart TV, Sony is using the Wi-Fi enabled television to counter act with the PlayStation 4 allowing the TV owners to stream game titles via PlayStation now service and play right on their TV’s. These innovative ideas keep Sony in competition with other companies like LG, Samsung, etc. Also with PlayStation 4 being the topic of discussion E3 is next month and who knows what Sony has planned to reveal for the new consoles bright future.