Chapter 12: Services and Non Profit Organization Marketing

 Sony values its customers and employees. When they were creating the PlayStation 4 the beta tested different controllers and hardware that would change the players’ experience. They used their employees as test subjects to interact with the console and try new things out. Sony offers many services with their new console from music, to movies and television. The PlayStation 4 was custom built to satisfy the consumer needs as a gamer. Is essence the PlayStation 4 was Sony’s vision of the future of gaming. The console has an array of products from a camera to a motion controller with accessories to go with it and boost the overall experience when playing. With 7 million consoles shipped and sold Sony is feeling the success of their endeavor and it will only continue to progress and impress this generation of gamers.