Chapter 16:Advertising, Public relations, and Sales Promotion

          Sony has a very unique advertising for their PlayStation 4 combining real life people to imitate their characters in their games. they use that to create the connection from the game to the gamer. their slogan for the advertising is "Greatness Awaits" they are encouraging the gamer to utilize the system as best as they possibly can. Their advertising campaign began in the middle of 2013 after the E3 convention and Sony showed off its day one commercial which was its pioneer advertising approach to introducing the PlayStation 4 to the world. the commercial was very successful gaining over a 500,000 views on you tube in its first 48 hours. Product advertising followed with articles and interviews online and in magazines like game informer and PlayStation magazine. Sony was gearing up for the holiday season and the anticipated release of the PlayStation 4. 
          The public relations team at Sony realized this was a perfect opportunity for new sponsorship and promotion they acquired a deal with taco bell. the promotion was in the contest format and taco bell customers registered online and had a chance of receiving a PlayStation 4 a month before its release. That not only boost taco bell sales in the 3rd quarter but also gave Sony the edge over Microsoft who made a deal with Pepsi to promote their Xbox One on bags of Doritos chips. 
           These strategies used by Sony kept them in competition that when they sampled their product in game stop locations through out the country people lined up just to play the system and test out the console.This only boosted anticipation for the console and only made it more exciting for gamers to finally be able to play the system and get a feel for it. 

         Sony did the right thing and their promotion and advertising strategy really worked out and continues to work with the release of new games this year Sony is really doing a good job at promoting the console. That a good reason why they sold 6 million units in a short 4 month period and sales are only going to continue and the console is going to succeed and prosper over the years.